Marketing Operations Manager
Description
At Liquid Web, we empower businesses to build, scale, and thrive on the web. For more than 25 years, we've been the hosting and cloud partner of choice for developers, agencies, and digital brands who demand performance, security, and unwavering support.
As part of the CloudOne Digital family, we support a diverse portfolio of high-growth, industry-leading brands; delivering world-class infrastructure, managed solutions, and exceptional customer experiences. Our teams value innovation, accountability, and collaborative problem-solving, and we’re always looking for people who are excited to help shape the future of cloud and digital commerce.
Location: Remote
Employment Type: Full-Time, Permanent, Exempt
Salary Range: $90,000 - $115,000
We’re looking for a hands-on Marketing Operations Manager who can bridge marketing technology, data discipline, and campaign execution across multiple brands. You’ll be the connective tissue between strategy and execution, ensuring our systems, data, and communications run smoothly and deliver measurable impact.
You’ll own our marketing tech stack, maintain data integrity, and support campaign operations—from building workflows and managing integrations to launching and optimizing email communications.
Responsibilities
Tech & Systems Management
- Own and optimize the marketing tech stack (e.g., HubSpot, 6Sense, Salesforce, Nooks)
- Support governance and process across sales and marketing
- Manage integrations across CRM, MAP, SEP and analytics platforms to ensure seamless data flow
- Build and maintain automation workflows, lifecycle journeys, and data syncs.
- Implement tracking and attribution for campaign measurement across channels, touchpoints, and systems.
Data & Process Excellence
- Champion data hygiene and enrichment processes across systems
- Maintain compliance with privacy regulations (GDPR, CAN-SPAM, etc.)
- Partner with RevOps and Analytics to align data models and reporting frameworks
- Create playbooks for campaign setup, naming conventions, and data governance
Campaign Operations
- Build, test, and deploy email campaigns and nurture journeys
- Segment audiences and personalize campaigns using behavioral and firmographic data
- Monitor campaign performance and optimize based on engagement and conversion metrics
- Support lifecycle and retention programs in collaboration with brand and demand teams
- Own and manage UTM strategy and technology to support dynamic personalization
Cross-Functional Enablement
- Collaborate with demand gen, lifecycle, content, and RevOps to operationalize marketing programs
- Provide insights to enhance lead flow, conversion, and ROI tracking
- Train marketers on tools, templates, and best practices
Qualifications
- 4+ years in marketing operations or automation, preferably in B2B SaaS or hosting/cloud environments
- Proficient in marketing automation and CRM platforms (HubSpot, Salesforce, or equivalent)
- Solid understanding of data hygiene, attribution, and campaign reporting
- Hands-on experience with email marketing and workflow automation
- Strong analytical mindset with ability to translate data into action
- Excellent attention to detail, documentation, and QA discipline
Preferred Qualifications
- Experience managing multi-brand environments
- Familiarity with integration tools (Zapier, Workato, Segment, etc.)
- Exposure to BI or data visualization tools (Looker, Tableau, PowerBI)
- Understanding of B2B lifecycle marketing and lead ops
We Offer:
- Excellent Benefits options - Medical, Dental, Vision, Prescription
- Traditional and Roth 401k with company matching
- A collaborative team culture
- Consistent/set work hours
- Challenging non-redundant daily duties
- A voice in how things get done
- Access to ongoing training
Disclaimer:
This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”.
Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.
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